Why it is written this way
Copying and pasting the exact same post across different platforms creates a mismatch in both length and tone. An intro that feels natural on a blog can feel tedious on Threads or too casual on LinkedIn. The purpose of a content repurposing prompt is not summarization, but tailored rewriting.
This is why the task paragraph explicitly begins with "Do not simply summarize." If you merely ask to "make it for social media," AI defaults to shortening the source material into an awkward, medium-length post that fits nowhere. Explicitly instructing it to choose different focal points for each platform ensures you receive distinct, channel-specific variations.
Separating the first sentence in the format guidelines is essential because on social media, the opening line acts as the headline. Asking for character counts helps the model self-regulate length, and numbering each option allows you to follow up effortlessly (e.g., "Refine Option 3 to be more concise").
Wrapping the source material in """ acts as a guardrail against prompt injection or confusion when pasting external content. Finally, the constraint prevents hallucinated metrics—such as turning tentative results into "reduced waste by 30%," an issue that happens surprisingly often during content adaptation.
Unfamiliar terms? See Aha AI: prompt-injection, output-format
Compared with a bad example
Make this text shorter for social media.
(Pasted blog post)
This produces a single, condensed version cut to about one-quarter of the original length. It remains too long for Instagram, yet lacks enough context for LinkedIn. Because no target channels were specified, the tone remains unchanged from the source text, requiring you to manually rewrite it three times anyway. Moreover, tentative statements often get distorted into confirmed achievements during blind compression.
Variations
Single Priority Channel Focus
Rewrite the text below into a dedicated post for {{utilization media channel}}. Provide 3 different angles, and under each option, add a one-line note specifying the target audience profile it appeals to. Do not include any facts or numbers not found in the original text.
Original Text: """ {{original article}} """
When targeting only one platform, requesting multiple angles lets you choose the best fit before refining.
Short-Form Video Script Format
Convert the text below into a 60-second vertical video script (Reels/TikTok/Shorts). Format it as a 3-column table: "Timestamp · Visual Cue · Spoken Line". Include an engaging hook in the 0–3 second mark to retain viewers. Keep spoken lines natural and conversational, under 150 words total. Do not add information not present in the original.
Original Text: """ {{original article}} """
Video scripts rely on pacing. Setting timestamps in the first column makes the output immediately usable for filming and editing.
Model notes
When the original text is lengthy, output quality may degrade toward the later platforms. If you are targeting three or more channels, consider requesting them one or two at a time for optimal results.
Related prompts
Last updated 2026-09-02 · Found a mistake? Let us know